McLube Division Is In Much Better Shape

McLube Division Is In Much Better Shape

A few months ago, McLube (disclaimer: we didn’t design that site) asked us for some Google AdWords help.  We took one look in their account, got very sad at the state of things, collected ourselves and got down to business. We assessed what they needed most, as they only wanted us to help out for three months, and decided that a complete overhaul was necessary.  We paused all of the current campaigns, dug into the keyword research, wrote new ads and organized everything into easily managed, effective campaigns.  We could regain you with the mechanics of what we did and how we did it, but we’d rather brag.  Here are the results of our very short three months of work for McLube. Shrunk their budget per month by $1,000.  That’s per month.  That’s 12 grand a year saved. That led to a decrease in Cost per Click of 44%.  Pretty good. With all of this saved money, surely the number of clicks decreased.  NOT SO.  We increased their total clicks by 15%.  Blammo. To summarize: we made their lives easier by creating a campaign organization system that makes logical sense, plus saved them money (lots of it) while increasing the efficacy of their campaigns.  They’re pretty happy with...
Metal Textiles Corporation Needs a New Website

Metal Textiles Corporation Needs a New Website

The good people of Metal Textiles Corporation, a company in New Jersey that manufactures, wait for it… textiles made of metal (among other things), have a very old and useless website.  They are great at what they do and have incredible clients like Boeing and Aston Martin and others, but their site is very bad. See? It’s a very bad website that needs a lot of help.  They reached out to their clients, and our old pals at Jackson Bond to see who designed and developed the new JBE site.  Well, we did.  Jackson Bond sent them our information and we came to an agreement: We will redesign their web experience, and they will pay us in custom fitted chain-mail.  Or American money.  Probably the latter. So, that in mind, we will get down to the business of organizing, redesigning, modernizing and other things that end in ‘ing’ until they have a great new website.  We’ll definitely post about it when it’s up, because we have a feeling it’ll be very good when it’s finished.  Or, at least, we might have some suits of armor by...